Promotional gifts, also known as promo gifts or giveaway gifts, are items that businesses or organizations distribute to their customers, employees, or prospects for marketing or advertising purposes. These items are usually branded with the company’s logo, name, or message, and are intended to increase brand awareness, promote customer loyalty, and drive sales.
It can range from simple and inexpensive items like pens, keychains, and magnets, to more luxurious items like high-end electronics, apparel, and travel accessories. They can be given out at trade shows, conferences, events, or as part of a promotional campaign. The goal is to create a positive impression on the recipient, who is likely to use or display the item, thereby increasing brand visibility and recall.
How to make your promotional gifts standout?
Make an Impression
Any executive gift’s success will be assessed by the sales that result from your participation. A very effective technique to increase your sales is through exhibitions. According to experts, 80% of new items are trialed and evaluated at shows where customers want to see and touch them. These consumers will eventually become potential clients for you.
Free promotional gifts, discounts, or giveaway gifts are effective strategies to keep your clients’ attention. Consider a concept that will represent the brand identity and company culture.
Find a useful product
Choosing promo gifts that will be helpful to your visitors and related to your brand is one strategy to increase business. For instance, according to 21% of surveys, USB sticks are the most practical giveaway to receive from events, followed by other technology goods with 11% of the vote and stationary with 10%.
Reflect your business
Consider a concept that embodies the culture and brand of your business. This will increase the gift’s sincerity and encourage deeper interaction. For instance, a car dealership may try to give out an executive pen or branded umbrella to convey quality.
Bring in Customers
Getting people to come to engage is the biggest challenge for any business. However, the sight of giveaway gifts draws attention from people. It will pique their interest and enable them to become drawn to your products or service. Word of mouth will spread about you if you’re giving away something truly valuable. Must be a crowd pleaser.
Make sure it is durable
Since 87% of consumers keep branded corporate gifts for more than a year, it’s a good idea to consider how long you want it to endure before choosing the item. It’s likely to end up in the trash rather than being moved to the pen pot because that is a long time for a possibly problematic pen to last.
If you’re choosing a pen, be sure it looks comfortable to write with and that the ink will last a reasonable amount of time before you give it as a present. After all, if you are giving away subpar goods, it might reflect poorly on your company.
Include a strong call to action
Consider how you want people to use your promotional gifts. Is it only to keep your brand in mind? Do you want them to have your phone number and address available? Make sure to include a clear call to action, such as “call us on” or “keep in touch,” wherever you want them to take action.
If your promo gifts have a clear call to action, you are already ahead of the 44% of objects on desks that don’t, as just 66% of promotional gifts do.
Benefits of executive gifts
Helps to stand out
Promo gifts assist your business stand out from the competition and make it simpler for clients to recognise your brand right away once they see your logo because they are distinctive. Customers will use the product regularly and remember your brand if it is something they find valuable. After getting giveaway gifts, 85% of people do business with the advertiser.
Increase brand recognition
Every time consumers use the promotional gifts you gave them, you are giving away free advertisement for your business. But whether it’s windbreakers, keychains, t-shirts, or reusable shopping bags in bulk, when customers utilize goods with your logo, they’re essentially promoting your company. They do it repeatedly without even fully realizing they are doing it.
Cost-effective marketing technique
When trying to develop your brand, executive gifts are more affordable than other common forms of advertising, particularly media. The majority of branded products increase cost per impression by using word-of-mouth marketing. Increased impressions will do wonders for your brand reputation since these branded corporate gifts are frequently transferred from one person to another.
Promotional gifts can bring customers to your business affordably. These freebies increase brand recognition right immediately. You can reach a wider audience by extending the reach of your products and services. These products are also great for attracting a devoted following of clients and increasing sales.
Whether you need help in choosing the ideal promotional gift or assistance in printing your design. The skilled team at iDesign is ready to support your company in achieving its objectives, help you with every stage of the procedure, from coming up with ideas for giveaway gifts to reflect your business to perfecting the artwork. Contact iDesign today for the best marketing assistance.